Most people of my generation (20 or 30 somethings) have no clue about the original Altec. I was talking to a guy at work who had an Altec sticker on his tool box. Of course it was for a Altec bluetooth speaker.

These guys have no interest in HiFi. Most have bluetooth speakers and some kind of ear buds or headphones. Their best stereo is their car stereo.

It makes me worry about what the brand will be in 30 years.